Start your FREE MeFile™ account and tag it with data traits that represent you and your interests. Nothing creepy. You decide what goes in and what stays out. You own you - 100%.
Open for business. Put your data to work with MeFile-friendly platforms like Sponster™. Give marketers a better way to reach you that does not involve tracking and stealing your data.
Keep your MeFile as the one true you, and make sure the online trackers/spies have only a knock-off version. Drive them out of business with a better product. (We will help.)
Your data is yours.
We don’t track you.
Ever.
We don’t sell or share your data.
Ever.
You are in charge.
100%.
Period.
#meismine
Consumer-owned, first-party data changes everything. It requires a new way of thinking about consumer profile data and the relationship between consumers and marketers.
Privacy’s death has been greatly exaggerated. Privacy is an essential requirement of the consumer-controlled marketplace. It will survive because consumers can now save it.
Consumers always end up in control. Models that ignore this fact are destined to fail. Consumer-owned data is the inevitable and permanent solution to online data & marketing.
Besides being creepy and a threat to consumer privacy, third-party data is extremely low-quality, resulting in consumer annoyance, advertising waste & inefficiency, and flat-out fraud.
No one in the Gold Rush got rich except the pickaxe salesmen. Likewise, your data is not the end product marketers are after, but instead a tool to get to the real gold - usually targeted attention.
Increased tracking and fancy algorithms (ie. machine learning, AI) will not fix the current mess. GIGO is law. The end solution is more economic science than computer science.
We don’t need to rely on the government or the goodwill of adtech titans. Basic economics and a consumer-controlled marketplace can fix online data and advertising just fine.
With your MeFile in place, you can now put your data to work under your control. Activate your Sponster account and offer your attention to relevant advertisers - for a price. They are already buying your attention every day; now they can buy it from you.
Sponster is the only advertising and sponsorship platform that is 100% MeFile-friendly.
No more annoying, irrelevant ads that waste your time. Every ad is a perfectly matched fit.
Advertisers buy your attention from you. Take the money and spend it how you like.