Mass media isn't so mass any more. It's been displaced by the Long Tail of content available on the Internet. Consumers now have millions upon millions of choices on where to spend their attention. As advertisers, it is now IMPOSSIBLE to accurately guess where your target audience's attention will be at any one time.

YouData has built a system designed specifically for the 21st-Century media environment.

Sponsor your consumer. Not media.

How can you connect with today's consumer? Sponsor their downloads. Sponsor their blogs. Go where they go.

YouData is the first solution where you do not have to guess anymore. Rather than try to predict which media to sponsor, in hopes that your target audience stumbles upon and pays attention to your message, you can now reach exactly your target, whenever and whatever they are doing online. You attach your message to the consumer directly.

Your ad goes where they go.

Think of it like a gift card. As an advertiser, you want to connect with your target consumers by sponsoring their media habits, but there is no way you can guess what they want and when they want it. Like that niece or nephew that has become impossible to shop for, you buy them a gift card - you conveniently fund their shopping, and let them pick out what they want, when they want it. This is how advertising and 21st-Century media sponsorship should work. Decide who you want to sponsor - exactly who you want to sponsor - and deliver your message directly to those consumers. Your ad becomes the currency fueling their personal online media habits. Your ad shows up welcomed and invited whenever and wherever that target consumer is.

Your ad shows up in contexts where the consumer welcomes you to speak to them. Consumers can choose for your advertising message to:

• Sponsor their digital music downloads
• Contribute to their favorite charities and causes
• Support their favorite blogs and web sites
• Provide valuable product information relevant to their lives