Take ownership of your personal consumer profile. Store it securely and privately in your own MeFile account, where it remains for your eyes only. Define yourself as a consumer as only you can do.

Then, corner the market on you. Get stingy with your data. Hoard it. Protect it. Never share, or sell, your data with anyone. Make sure that your MeFile is the single, best version of you as a consumer anywhere. Make sure that it blows away any third-party attempt at defining who you are. Then you can compete head-on with creepy, invasive Big Brothers and drive them out of business; or at least out of your business.

Click here to learn more about what the MeFile is, and isn't.

Your attention is a valuable product. Advertisers need it, and you are the sole owner and supplier. Stop giving it away. Stop letting other people sell it!

You should be the only one selling your attention.

By placing a price on your attention, even a small one, you start to filter out irrelevant advertisers who do not want to waste their money buying the wrong attention. Think you hate irrelevant ads? Think how advertisers feel - they have had to PAY for them for decades! Give advertisers a direct market and a fair price for your product, and only ads relevant find their way to you.

When you want them, where you want them - IF you want them.

Use your attention as currency to help pay for your music downloads, videos, games - pretty much anything you want. Real money from advertisers directly refueling your preferred online payment account (think PayPal). Or donate proceeds from your attention directly to your favorite charities, causes, blogs, and web destinations.